Group strategy
Guidelines and strategic alignment
International air transport is a growth industry. Economic growth and transporting passengers and cargo are interdependent. Along with a highly dynamic market governed by different trends in individual regions, the industry is influenced by a number of regulatory and structural changes. The trend towards consolidation is also ongoing.
In keeping with the Group’s guidelines, Lufthansa’s strategic alignment is aimed at generating profitable growth in this environment. In this process, profitability rather than growth is our priority. We are committed to shareholder value by way of sustainable value creation that we aim especially to achieve by concentrating on our core business, passenger transportation.
Value-based management
Since late 1999, Lufthansa has been run according to the principles of value-based management. The aim of this approach, applied to all planning, steering and monitoring processes, is to achieve a purposeful, long-term and continuous increase in enterprise value in investors’ and lenders’ interests. The central financial performance indicator at Lufthansa is cash value added (CVA). The CVA is based on the return on investment expected by investors and lenders and provides information about the value created over a given period.
Opportunity and risk management system
As an internationally active airline, Lufthansa is exposed to both entrepreneurial and industry-specific risks. With our constantly updated management systems, we identify risks and opportunities at an early stage and focus our activities accordingly. Our risk strategy is unchanged and permits us to make use of business opportunities that arise as long as a risk-return ratio that is in line with the market can be achieved and the risks are appropriate and acceptable in the context of value creation.
Details of the opportunity and risk management system in the annual report for 2008.
Additional information on the current assessment of opportunities and risks can be found in the respective interim reports.
| 20/11/2009, 05:35 pm CET |
| LHA.XE: 10.71 EUR (-0.79 %) |
Jobst Honig
Investor Relations Manager
+49 69 696 28011
jobst.honig(at)dlh.de
Gregor Schleußner
Investor Relations Manager
+49 69 696 28012
gregor.schleussner(at)dlh.de
Jobst Honig
Investor Relations Manager
+49 69 696 28011
jobst.honig(at)dlh.de
Gregor Schleußner
Investor Relations Manager
+49 69 696 28012
gregor.schleussner(at)dlh.de
Anja Schurr
Investor Relations Manager,
Annual General Meeting
+49 69 696 - 28009
anja.schurr(at)dlh.de
Elisabeth Bär
Investor Relations Manager,
Annual General Meeting
+49 69 696 - 28005
elisabeth.baer(at)dlh.de
Patrick Winter
Investor Relations Manager,
Share register
+49 69 696 - 28006
patrick.winter(at)dlh.de
Andrea Heinen
Creditor Relations Manager
+49 69 696 - 72316
andrea.heinen(at)dlh.de
Stefan Rost
Creditor Relations Manager
+49 69 696 - 72318
stefan.rost(at)dlh.de